Privacy Policy

SEL Ink Solutions, LLC

Effective Date: July 15, 2024


INTRODUCTION

We at SEL Ink Solutions, LLC (“we”, “us”, the “Company”, or “SEL Ink Solutions”) value your privacy and are committed to keeping your personal data confidential. This Website Privacy Policy describes how we collect, use, and disclose your information in the context of providing the SEL Ink Solutions website including all relevant content and functionality associated with the Website (collectively, the “Website”). This Website Privacy Policy applies to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“Personal Data”) that SEL Ink Solutions may collect from you when you use, access, or otherwise interact with our Website.

BY ACCESSING AND/OR USING THE WEBSITE, YOU ARE ACKNOWLEDGING THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS WEBSITE PRIVACY POLICY. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY CEASE USING THE WEBSITE.

If you have any questions related to how we use and disclose Personal Data, please contact us at selinksolutions@gmail.com.

Note regarding third-party sites: Our Website may contain links to other sites that are not operated by SEL Ink Solutions. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy(ies) of every site you visit. SEL Ink Solutions has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services. This Website Privacy Policy does not apply to your use of or access to any third-party sites or services. SPECIFICALLY, SEL Ink Solutions PROVIDES A CONVENIENT LINK TO APPLY FOR FINANCING AVAILABLE THROUGH CHERRY TECHNOLOGIES, INC. (“Cherry”). SEL Ink Solutions DOES NOT PROVIDE ANY FINANCING OR FINANCIAL SERVICES.

Website Privacy Policy Updates

Please note that we occasionally update this Website Privacy Policy, and it is your responsibility to stay up to date with any amended versions. Any revisions to the Website Privacy Policy will be posted on the landing page(s) of the Website. Any changes to this Website Privacy Policy will be effective immediately upon providing notice via the Website landing page(s) and will apply to all Personal Data that we maintain, use, and disclose. If you continue to use the Website following such notice, you are agreeing to those changes.

COLLECTION AND USE OF PERSONAL DATA

How Does SEL Ink Solutions Collect Personal Data and What Personal Data Do We Collect?

Directly from you or on your behalf. We collect Personal Data that you provide directly to us. Personal Data is required to use certain features of the Website. We will collect Personal Data that you provide to us through the Service features and in your communications with us in the following ways:

Contact Data: SEL Ink Solutions collects contact data from users, which may include, but not be limited to, your first and last name, phone number, and e-mail address (your “Contact Data”). The collection of this contact data is primarily used to contact you regarding your interest in SEL Ink Solutions services.

Through automated means.

Tracking Data: We may use common information-gathering tools and similar technologies to automatically collect information about you from your computer system or mobile device as you navigate and use the Website, including the use of cookies, web beacons, pixel tags, and other tracking technologies (collectively “Cookies”). A cookie is a small text file that our Website may save onto your computer or device when you use the Website that provides us certain information about your activities. Cookies allow the Website to remember your actions and preferences and recognize you or your browser, along with some information you provided. Web beacons/pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

Most browsers automatically accept Cookies. You can disable this function by changing your browser settings but disabling cookies may impact your use and enjoyment of the Website. Not all features or functions of the Website may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Website.

The Cookies on our Website may collect information such as IP addresses assigned to the computers and other devices you use (or proxy server); your internet service provider and/or mobile carrier; device ID number; browser type; operating system; Website pages visited;websites you access before and after visiting the Website, system configuration information, date/time stamps associated with your usage; and data related to how and when you use the Website.

Review Data: We may automatically collect and display select reviews submitted through Google (“Review Data”). We use Review Data primarily to market SEL Ink Solutions services and products via the Website. Any review you submit through Google is subject to Google policies and is not subject to the terms of this Website Privacy Policy.

How Will SEL Ink Solutions Use Personal Data?

SEL Ink Solutions processes Personal Data based on legitimate business interests, the provision of the Website to you, compliance with our legal obligations, and/or your consent. We only use or disclose your Personal Data when it is legally mandated or where it is necessary to fulfill those purposes described in this Website Privacy Policy. Where required by law, we will ask for your prior consent before disclosing your Personal Data to a third party.

More specifically, SEL Ink Solutions processes your Personal Data for the following legitimate business purposes:

• To provide the functionality of the Website to you;

• To respond to your inquiries and fulfill your requests when you contact us via one of our online contact forms or when you send us questions, suggestions, compliments, or complaints about our Website;

• To send administrative information to you, such as a change in our terms, conditions, and policies, and to fulfill the terms of any agreement you have with SEL Ink Solutions;

• To provide you with our newsletter and/or other marketing materials, including marketing-related emails with information about SEL Ink Solutions services and products that are likely to be of interest to you;

• To manage and improve our operations and the Website, including the development of additional functionality;

• To better understand your interests and preferences, so that we may personalize our interactions with you and provide you with information and/or offers tailored to your interests;

• To respond to lawful requests from public and government authorities, and to comply with applicable state/federal law, including cooperation with judicial proceedings and court orders;

• To protect our rights, privacy, safety, or property, and/or that of you or others by providing proper notices, pursuing available legal remedies, and acting to limit our damages;

• To handle technical support and other requests from you; and

• To keep our Website safe and secure.

Does SEL Ink Solutions Use Personal Data for Analytics?

SEL Ink Solutions currently uses any Personal Data to monitor or analyze the use of the Website through the following applications: New Relic, Lucky Orange, and Google Analytics.

Where Is Personal Data Processed?

The Personal Data we collect through the Services will be stored or maintained on secure servers provided by third parties in the United States. If you access the Services from outside the United States, please be aware that Personal Data may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Data in the United States to be equivalent to that required in other jurisdictions.

With Whom Does SEL Ink Solutions Share Personal Data?

We may share your personal information with the following categories of individuals/entities:

Business Partners and Vendors: We share Personal Data with a limited number of partners, service providers, and other persons/entities who help run our business (“Business Partners”). Specifically, we may employ third-party companies and individuals to facilitate our Website, provide services on our behalf, perform Website-related functions, or assist us in analyzing how our Website is used. Our Business Partners are contractually bound to protect your Personal Data and to use it only for the limited purpose(s) for which it is shared. Business Partners’ use of Personal Data may include, but is not limited to, the provision of services such as data hosting, IT services, and customer services.

Currently, SEL Ink Solutions shares Personal Data with the following Business Partners: Shopify and MailChimp.

Our Advisors: We may share your Personal Data with third parties that provide advisory services to SEL Ink Solutions, including, but not limited to, our lawyers, auditors, accountants, and banks (collectively, “Advisors”). Personal Data will only be shared with Advisors if SEL Ink Solutions has a legitimate business interest in the sharing of such data.

Third Parties Upon Your Direction or Consent: You may direct SEL Ink Solutions to share your Personal Data with third parties. Upon your request and consent, we may share such Personal Data with those third parties that you identify.

Third Parties Pursuant to Business Transfers: In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of SEL Ink Solutions’ corporate entity, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may share your Personal Data with a third party.

Government and Law Enforcement Authorities: If reasonable and necessary, we may share your Personal Data to (i) comply with legal processes or enforceable governmental requests, or as otherwise required by law; (ii) cooperate with third parties in investigating acts or omissions that violate this Website Privacy Policy; or (iii) bring legal action against someone who may be causing intentional or unintentional injury or interference to the rights or property of SEL Ink Solutions or any third party, including other users of our Website.

How Long Does SEL Ink Solutions Retain Personal Data?

SEL Ink Solutions retains your Personal Data only as long as necessary and as required for our business operations, the provision of the Website, archival purposes, and/or to satisfy legal requirements. The exact period of retention will depend on (i) the length of time in which you use the Website; (ii) the personal risk of harm for unauthorized use or disclosure; (iii) the purposes for which we process your Personal Data, including whether those purposes can be achieved through other means; and (iv) business operations and legal requirements.

To the extent permitted by applicable law, SEL Ink Solutions may collect, use, disclose, transfer, and otherwise process de-identified or aggregated information that we receive or create for any purposes in our sole discretion. De-identified data will have all direct and indirect personal identifiers removed. We are the sole and exclusive owner of such de-identified and aggregated information so long as the de-identified or aggregated data is no longer considered Personal Data under applicable law.

What Happens to Personal Data Submitted by Minors?

SEL Ink Solutions does not knowingly collect Personal Data from individuals under the age of 13. Additionally, our Website is not directed to individuals under the age of 13. We request that these individuals not provide Personal Data to us. If we learn that Personal Data from users under the age of 13 has been collected, we will take reasonable measures to promptly delete such data from our records. If you are aware of a user under the age of 13 accessing the Website, please contact us at selinksolutions.com.

USER RIGHTS

What Rights Do Users Have Concerning Their Personal Data?

As a user of the Website, you have certain rights relating to your Personal Data. These rights are subject to local data protection and privacy laws, and may include the right to:

• Access Personal Data held by SEL Ink Solutions;

• Erase/delete your Personal Data, to the extent permitted by applicable data protection and privacy laws and to the extent technologically feasible;

• Receive communications related to the processing of your Personal Data;

• Restrict the processing of your Personal Data to the extent permitted by law;

• Object to the further processing of your Personal Data, including the right to object to marketing;

• Request that your Personal Data be transferred to a third party, if possible;

• Receive your Personal Data in a structured, commonly used, and machine-readable format; and/or

• Rectify inaccurate personal information and, taking into account the purpose of processing the Personal Data, ensure it is complete.

Where the processing of your Personal Data by SEL Ink Solutions is based on consent, you have the right to withdraw that consent at any time. If you would like to withdraw your consent or exercise any of the above rights, please contact us at selinksolutions@gmail.com.

PROTECTION OF PERSONAL DATA

Is Personal Data Secure?

SEL Ink Solutions understands the importance of data confidentiality and security. We use a combination of reasonable physical, technical, and administrative security controls to (i) maintain the security and integrity of Personal Data; (ii) protect against any threats or hazards to the security or integrity of Personal Data; and (iii) protect against unauthorized access to or use of such information in our possession or control that could result in substantial harm to you.

While we maintain industry-standard safeguards designed to protect Personal Data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use, no method of transmission of data over the Internet, or any other method of electronic storage or transmission, is 100% secure. THEREFORE, WE DO NOT GUARANTEE OR WARRANT THAT OUR CONTROLS WILL PREVENT UNAUTHORIZED ACCESS TO OR PROTECT THE SECURITY OR INTEGRITY OF PERSONAL DATA IN ALL SITUATIONS. YOU ASSUME THE RISK THAT UNAUTHORIZED ENTRY OR USE, HARDWARE OR SOFTWARE FAILURE, AND OTHER FACTORS MAY COMPROMISE THE SECURITY OF PERSONAL DATA AT ANY TIME.

ADVERTISING, MARKETING, TRACKING, AND OTHER COMMUNICATIONS

Does SEL Ink Solutions Engage in Any Targeted Marketing or Advertisement Using Personal Data?

SEL Ink Solutions does not display any targeted marketing or advertising. We do not disclose Personal Data for direct marketing purposes or for targeted advertising purposes.

Can You Opt Out of Receiving Communications from SEL Ink Solutions?

We may send communications, including emails, to you regarding your care with SEL Ink Solutions. You can choose to filter any emails from SEL Ink Solutions using your email settings, but we do not provide an option for you to opt out of these communications.

If you consent to receive marketing, promotional, or other communications not related to the care you receive from SEL Ink Solutions, we will provide you with the option to opt out of such marketing communications within the applicable message.

Do Not Track Disclosure

Some web browsers may transmit do not track (“DNT”) signals to websites with which the user communicates. SEL Ink Solutions does not currently participate in any DNT frameworks that would allow SEL Ink Solutions to respond to signals or other mechanisms regarding the collection of Personal Data.

Feedback

When you provide comments or feedback about our Website (“Feedback”), we will not treat that Feedback as confidential, and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.

CONTACT

If you have any questions about this Website Privacy Policy, please contact us by emailing selinksolutions@gmail.com.